Branding
I worked directly with CEO, Norm Miller, of Interstate Batteries on the branding that is currently used nationwide. It was important to Norm Miller how the brand looked on the top of the NASCAR race car, because every time the race car was seen on TV during a race counted as advertising for Interstate Batteries. Branding was also applied to all the battery delivery trucks and the NASCAR race truck. Parago branding was for a company that does rebate programs, prepaid card programs and consumer incentive programs. Reach the City was done for a church mission program involving children and preteens.